For those who have meditated with a group in person, there’s a certain motivating effect that’s hard to explain. In addition to the draw of these communities, Insight Timer lets users know who else is meditating at the same time – anywhere in the world. By making the meditations free, it opened the door for these new relationships.Īs Plowman said, “I often hear people say, ‘I downloaded the app for the timer and stayed for the relationships.’” He also pointed out that users with more friends on Insight Timer tend to meditate more, which creates positive reinforcement. They don’t need to moderate or control the flow of connections, just create a safe space for them to arise. Plowman says they view themselves as “custodians” of these communities. Without any intervention, Insight Timer now has an unbelievable 6,500 groups. These user-generated communities covered wide-ranging topics like managing anxiety, the science of meditation, and artistic expression. Plowman says that when they bought Insight Timer, there were about 1,000 groups on the app. Insight Timer plans to focus on simplifying, not adding new features. But despite their popularity, Plowman has no plans to make significant changes there either. It would be easy for Insight Timer to focus their attention on one of the shiniest parts of their app, their online communities. Not being seduced by the next shiny thing. “Even if we’ve evolved, that’s what we are,” he says, “Call us by our rightful name.”Īfter all, meditation at its core is about peeling back what’s unnecessary. So, rather than adding “bells and whistles,” Insight Timer is focused on streamlining what’s already in place, creating a simple, clean, fast interface.Īnd much to the chagrin of his colleagues, he’s not quite ready to change the name either. Have quick access to the timer and meditations. In other words, distilling the app down to what it’s really meant to do. Let’s make it even better!īut better to Plowman means simplifying. Plowman says he’s often pushing off his enthusiastic development team who want to add lots of new features. However, remarkably absent from the conversation about Insight Timer’s evolution was the introduction of any other new features or major changes. Why? He wants to keep the experience distraction-free. Plowman’s goal was to provide an affordable price point for these options and courses, but keep the guided meditation library free. New Insight Timer courses (Long-form, interactive courses to purchase individually or for a monthly fee).A handful of popular advanced features and add-ons for a nominal fee.All without commercializing meditation practice. Plowman spent about 18 months speaking to thousands of users and meditation teachers, trying to find a way to build a strong, sustainable company and a reliable income for meditation teachers. Now, all this being said, with a free library of meditations and no marketing, he needed another way to create a profitable business. However, as he says, “their financial engine depends on you feeding it with your meditation practice.” This creates a serious conundrum when the purpose of meditation is to detach and let go. Plowman points out that most meditation apps start out with pure intentions. Stillness is the greatest magnet of all.” christopher plowman, insight timer ceo “Attraction long-term is more powerful than promotion. And this encourages them to meditate more. Stillness is the greatest magnet of all.” Insight Timer users have a subliminal understanding that they’re not being sold to. He believes that “attraction long-term is more powerful than promotion. How does Insight Timer maintain such high engagement? Aren’t these methods necessary to ensure active users and renewed subscriptions? They don’t send promotional emails with special offers. Insight Timer doesn’t have pop-ups trying to upsell features.
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